Unlike terrestrial TV, live streaming does not have a captive audience sprawled out on their sofa waiting to watch your event.
If you live stream your programs you increase your brand awareness, engage your target audience and grow your online followers/customers.
Before the EVENT
Prepare a suitable hashtag – Check it’s not already in use. Hashtags help you amplify the conversation and form a buzz.
Share your stream. – Where are all your followers? Where do you call to grow your audience? Streaming to multiple platforms may be an apt way to increase the reach and talk to your audience.
Promote the stream on all your social media channels – Your blog and in any newsletters. Not just once but as part of a scheduled campaign.
Consider video teasers/trailers – Video and images achieve 40 % more engagement. TV companies run trailers so why aren’t you?
AS YOU GO LIVE
Put the online audience at the heart of your streams – Be interactive. Listen and engage with the viewers. Most social media platforms oblige for live polling, use this to gauge what they want to see more of. Answer their questions quickly and they are further likely to stay watching. Get them involved as exceptionally as potential.
Boost your posts – Both Facebook and Twitter pass you to boost posts. We have located that promoting the stream post’s increases the viewership massively. It definitely depends how exceptionally you spend, the additionally more you spend the greater your reach.
Send another newsletter or email – As you go live promote again to your subscribers or clients via email.
AFTER THE EVENT
Live streams have a legacy – Just like a TV show, your stream will be watched over and over after the occasion has ended and will go on selling you and your situation. Go back and shift the stream descriptions online to suit the post affair viewers.
Promote top engagers – Find some of the top messages or people who engaged with the circumstance and promote, thank them. They are better likely to visit back if they feel valued.
Strike while the iron is hot – You have gone to all this effort to attract the viewers so ensure you ensue this up with regular social media posts, newsletters etc.
Our team can work with you on culminating practices around all these topics if required.
We will create a polished live stream for you, but it’s down to you to promote them!
email us: [email protected]