ACTIONABLE INSIGHTS

Prove and improve event impact

In-person, virtual, and hybrid events generate multiple touch points. Our event data solutions capture insights across the entire attendee journey to improve experiences and prove event marketing ROI.

Tear down data silos

Complete the picture

Capture and combine event engagement and attendee activity to build a more complete profile of your attendees and their interests

Activate event data

Integrate virtual, in-person, and hybrid engagement scores with your martech systems for smarter, faster follow-up.

Deliver event ROI

Get real-time interests and campaign reporting you need to tie revenue to your event marketing efforts.

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      Measure it to act on it

      Report on key event KPIs

      Keep your stakeholders up to date with single event and cross-event reports. Or, build custom reports to track the exact data you need for each event and across your entire program.

      Score every action

      Score attendee actions such as session attendance, booth visits, questions submitted, and appointments to gain insights and deeper meaning from your events.

      Get real-time insight

      Give stakeholders instant access to reports and metrics during an event to make faster, better decisions based on real-time attendee interests and activities.

      Act on attendee feedback

      Capture feedback on attendee satisfaction and overall event success, while using the data to identify areas for improvement.

      Drive results with data

      Integrate event and attendee data with your marketing automation, CRM, and other business systems. Accelerate follow-up and sales pipeline, then prove your event ROI.